what we do

We create lens to filter the relevant information out of the WWW, for both analysis and tailoring content to your respective audiences.

Our lens let you:

  • offer better personalization
  • improve visibility
  • increase sales and market intelligence
  • show your audience they are heard, not herd.

Information about any brand or artist—not to mention their fans and detractors—is scattered throughout the WWW in the form of structured content: blog posts, podcasts, an RSS feed of your latest photo uploaded to flickr, amazon wish lists. This content stands in marked contrast to information in traditional web pages, it can be syndicated, tagged and bookmarked, which serves as the basis for our custom lens, and allows for maps of the desire lines around this content to come into focus.